Privacy Policy
Last updated: January 2026
1. Introduction
Alba Finance AI ("Alba", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered financial planning service.
2. Information We Collect
We collect information you provide directly to us, including:
- Account information (name, email address)
- Financial data you choose to enter (income, expenses, assets, liabilities)
- Goals and preferences you share with our AI advisor
- Conversation history with our AI financial advisor
3. How We Use Your Information
We use your information to:
- Provide personalized financial advice and projections
- Improve and optimize our AI advisor
- Communicate with you about your account and our services
- Ensure the security and integrity of our platform
4. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Your financial data is encrypted both in transit and at rest.
5. Your Rights (GDPR)
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access your personal data
- Rectify inaccurate personal data
- Request erasure of your personal data
- Object to processing of your personal data
- Data portability
- Withdraw consent at any time
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
7. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at privacy@alba-wealth.com